Welcome to my world

I'm Philly and I am strong, confident and happy. I love to go on adventures, exploring the world around me. I'm inquisitive, and I ask lots of questions.

I laugh from within and love wholeheartedly with tight hugs and lots of kisses. I love to make new friends, and I hope you become one of them.

We are building a world where children like me can see themselves represented in the toys they play with and children around the world can enjoy a diverse playroom filled with colour.

Have a look around, I hope you find something you like. Thank you for dropping by. xxx

PS: I love animals. Here's me with my dog, Plank. He's super lovely.

View our bestselling products below

Our products are centred around Philly and her friends. They are empowering, educational and fun. Designed with the highest quality to add diversity in the playroom and on the bookshelf. They encourage our children to learn through play and positive representation.