A drop of colour

About Philly & Friends

Philly & Friends is an award-winning children's lifestyle brand with a strong purpose at its heart. We aim to add a drop of colour in the sea of children's products while supporting underprivileged kids worldwide. We create beautifully crafted children's books, dolls, puzzles, cards, wall art and products designed to instil confidence and self-love through the power of representation.

Founded by Vese Aghoghovbia in 2019. Philly & Friends was inspired by her daughter, whose nickname is Philly. She wanted to create a black children's character kids everywhere can love and identify with. One who is strong, confident and happy, goes on adventures, laughs from within and loves wholeheartedly with tight hugs and lots of kisses.

When Vese had her daughter in 2017, she found there weren't many quality children's books that featured a black or minority ethnic main character. At the time, less than 1% of children's books in the UK featured a Black main character.

Philly & Friends was born out of a desire to see children grow up to see beauty in themselves and others, to believe they can be anything they want to be. Vese strongly believes representation matters - all children deserve to see themselves and others represented in the books they read, toys they play with, and media they consume. This is where our thoughtfully designed, educational and empowering children's products come in.