Our mission is to create beautiful, high-quality, sustainable toys that celebrate diversity and inclusion. We believe all children deserve to see themselves reflected in their toys, and that imaginative play can foster empathy and understanding.
We hope to instil self-love and confidence in our little ones through diversity in the playroom. Therefore, all our products are empowering, educating and engaging with a core message that teaches children to love who they are and they can be anything they want to be.
However, we don't just stop there. Social impact is at the heart of every thing we do and each product sold sponsors a book into the hands of an underprivileged child through our partnership with Books2Africa.
Skip to content
