Created by a mum who wanted to give her daughter the gift of positive representation, Philly & Friends creates beautifully illustrated and crafted products designed to instil self-love and confidence in our little ones. Founded in 2019 with the launch of our debut book, Who Do I See in the Mirror?, Philly & Friends has grown into a much-loved children’s brand offering a range of empowering products. Our latest addition, the fabric dolls, sold out in pre-order and have since become one of our best selling products.

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Our products are centred around Philly and her friends. They are empowering, educational and fun. Designed with the highest quality to add diversity in the playroom and on the bookshelf. They encourage our children to learn through play and positive representation.

Founded by Vese Aghoghovbia, Philly & Friends was Inspired by her daughter, whose nickname is Philly. Philly & Friends was born out of a desire to see children grow up to see beauty in themselves and others, to believe they can be anything they want to be. Vese strongly believe representation matters - all children deserve to see themselves and others represented in the books they read, toys they play with and media they consume.

Over the years, we have been privileged to win various awards. One of our proudest moments is emerging Gold Winner of the Best Brand category in the Absolutely Mama Awards. We were delighted to be in the company of brands we admire like Mamas & Papas and Silver Cross, and both emerged runner-ups in the best brand award category