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It all started with our debut children's book, Who Do I See in the Mirror? Now, we make beautifully crafted heirloom-quality dolls, puzzles and toys for impact. Toys that inspire our little ones to dream, encourage learning through play and offer positive representation—providing a solution to the growing demand for diversity in play.
For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.
One product sold = One book shipped to an underprivileged child.
Becoming a parent in 2017 opened my eyes to the inequality in play. Seeing the hard stats ignited my fire to seek a different life for my little girl. I believe you have to be the change you want to see, so I launched out to create the much-needed change.
What started as an idea for a simple children's book based on Philly, my daughter's nickname, has grown into a much-loved children's brand with giving-back embedded in our DNA and multiple awards under our belt.
I only wanted to write a 'love letter' to my little girl to tell her how precious she is and give her the gift of representation. So, I wrote Who Do I See in the Mirror? But I didn't realise then that I was writing a love letter to many children worldwide and creating a brand they would eventually fall in love with.
In 2019, I had my little boy and with him came the introduction of Arie, Philly's Bro. I can't wait to watch this brand unfold, and I hope you stick around and become a big part of our story. <3
My daughter won’t let go of her new best friend. She absolutely loves it
Love this book, great quality and will be a beautiful addition to the storytime bookshelf!
I haven’t received the jigsaw or book from you 😞
Gorgeous doll packed extremely well and sent lightening fast - thank you so much!!!
Wow! Really Beautiful. Colourful, catchy and elegant. Very well made, good quality. My 14 month old girl loves this already. Thank you! ❤️
These prints are so so beautiful and the quality is amazing. I'm setting up my baby's playroom and I'm so glad I found this shop. These prints are just what I needed. Now I can't wait for my baby <3
Love how cute and portable these are. Plus they are so educational! Let's normalise learning about amazing black history beyond slavery 😍
I came across this book from when my Goddaughter, got this as a present from her Aunty , I also have a little girl aged 3 , with my Goddaughter being 4. During the Christmas holidays when she was with me , we enjoyed reading this book , they related so well with the character in it , the wordings are so unique and easy for them to read along with . The pictures in the book are so beautiful 🤩 I had to them purchase another copy for my own daughter to keep at home and it’s one of our favourite bedtime stories 😍
A beautiful set of dolls. The quality is impeccable. A really lovely gift for any little girl.
These dolls are so beautiful. I love them. I will getting them as gifts for all the little girls in my life. ❤️
I absolutely love this puzzle, everything about it - it is soo beautiful & I love that it really excites kid's imagination. It's such great quality too, definitely a heirloom piece.
My son was excited to get tucked in immediately he opened it (it was one of his Christmas gifts). He says 'It's like seeing the real solar system & I like how I can be the Astronaut too. Its soo cool that we can see the sun from the solar system'.
Its definitely a win for us, especially as he keeps reaching for it, we highly recommend.
I got the girl doll as well. Both dolls feel great, hair is soft. Great quality fabrics and fibers used. Perfect size for a child to cuddle and carry. Well done!
Shipped right away. Even the hair feels so soft, perfect size to tote around.
@phillynfriends
