Award-winning children's brand

A drop of colour in the sea of children's products

Philly & her wonderful friends and all their incredible adventures.

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BEAUTIFULLY DESIGNED, LOVING CREATED

For the love of our little ones. Our products are thoughtfully designed to spread joy, instil self-love and build confidence in our little ones.

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PRESS

Social Impact

each book sponsors a book into the hands of an underprivileged child

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A Royal Delight

DUCHESS OF YORK, SARAH FERGUSON

The Duchess of York, Sarah Ferguson, read our book, Who Do I See in the Mirror? on her YouTube channel, Storytime with Fergie & Friends

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Designed FOR EVERY CHILD

Our children deserve to see themselves and others reflected in the books they read, the toys they play with and the media they consume. We exist to add that drop of colour in the playroom and on the bookshelf.

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Vese Aghoghovbia

Our Founder

Passionate about raising confident kids through the power of positive representation, Vese founded Philly & Friends with the launch of her debut children's book, Who Do I See in the Mirror? in 2019.

Philly & Friends was Inspired by her daughter, whose nickname is Philly and was born out of a desire to see children grow up to see beauty in themselves and others. Her little passion project has grown into a much-loved children's brand, winning many awards, including Best Brand, Consumer & Luxury Rising Star of the Year, IFundWomen ReferHer Programme UK winner.

A Chartered Engineer and ex-management consultant, Vese has combined her strategic and problem-solving skills while unearthing her creativity to bring joy to the hearts of little ones and the Baby & Child industry.

OUR STORY

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@phillynfriends

LATEST FEATURES

HARPER'S BAZAAR

HARPER'S BAZAAR

Our Founder, Vese, was featured in Harper's Bazaar in a beautifully written article about her journey and top tips for launching a business. Read m...

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SHEERLUXE

SHEERLUXE

Our Philly Fairy Doll was recommended on the SheerLuxe Show parenting Special. Click the play button to watch  

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Smiley News

Smiley News

Our book, Who Do I See in the Mirror? was featured as one of seven inspiring children’s books promoting equality... Read more

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