award-winning children's lifestyle brand

Designed to spread joy, instil self-love and build confidence


Welcome to Philly & Friends

It's great to have you here. Allow me to introduce myself.

Hi, I'm Philly. I am strong, confident and happy. I love to go on adventures, exploring the world around me. I'm inquisitive, and I ask lots of questions. I laugh from within and love wholeheartedly with tight hugs and lots of kisses. I love to make new friends, and I hope you become one of them. I hope you find something you like. Our debut book, Who Do I See in the Mirror? is where it all began. Thank you for dropping by.

Lots of love,



For the love of our little ones

Social Impact

each book sponsors a book into the hands of an underprivileged child


Vese Aghoghovbia

Our Founder

Passionate about raising confident kids through the power of positive representation, Vese founded Philly & Friends with the launch of her debut children's book, Who Do I See in the Mirror? in 2019.

Philly & Friends was Inspired by her daughter, whose nickname is Philly and was born out of a desire to see children grow up to see beauty in themselves and others. Her little passion project has grown into a much-loved children's brand, winning many awards, including Best Brand, Consumer & Luxury Rising Star of the Year.

A Chartered Engineer and ex-management consultant, Vese has combined her strategic and problem-solving skills while unearthing her creativity to bring joy to the hearts of little ones and the Baby & Child industry.


Philly & Friends

Duchess of York, Sarah Ferguson reading Who Do I See in the Mirror?

Instagram feed