award-winning children's lifestyle brand
Designed to spread joy, instil self-love and build confidence

Welcome to Philly & Friends
It's great to have you here. Allow me to introduce myself.
Hi, I'm Philly. I am strong, confident and happy. I love to go on adventures, exploring the world around me. I'm inquisitive, and I ask lots of questions. I laugh from within and love wholeheartedly with tight hugs and lots of kisses. I love to make new friends, and I hope you become one of them. I hope you find something you like. Our debut book, Who Do I See in the Mirror? is where it all began. Thank you for dropping by.
Lots of love,
Philly.xx
BEAUTIFULLY DESIGNED, LOVING CREATED
For the love of our little ones
Award-winning collection
Bestsellers

Philly Fairy Soft Doll - Handmade Linen (39cm)

Philly Ballerina Soft Doll - Handmade Linen (39cm)
Social Impact
each book sponsors a book into the hands of an underprivileged child
LEARN MOREVese Aghoghovbia
Our Founder
Passionate about raising confident kids through the power of positive representation, Vese founded Philly & Friends with the launch of her debut children's book, Who Do I See in the Mirror? in 2019.
Philly & Friends was Inspired by her daughter, whose nickname is Philly and was born out of a desire to see children grow up to see beauty in themselves and others. Her little passion project has grown into a much-loved children's brand, winning many awards, including Best Brand, Consumer & Luxury Rising Star of the Year.
A Chartered Engineer and ex-management consultant, Vese has combined her strategic and problem-solving skills while unearthing her creativity to bring joy to the hearts of little ones and the Baby & Child industry.

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Our Community's faves




"I think it’s the most beautiful dolly I’ve ever seen. Honestly it’s simply stunning. I have been raving to my friends about it. Congratulations on creating such a high quality product that is so important and the perfect fit for any little girl"
- Chloe
"This book means so much as I watch my little one recognise herself in the pages as we read it together. Thank you so much for creating such a beautiful keepsake!"
- Abi
"Philly & Friends is what I wish I had when I was growing up. I am so glad that my kids can enjoy your wonderful products. I am grateful for the work you are doing."
- Steph
Philly & Friends
Duchess of York, Sarah Ferguson reading Who Do I See in the Mirror?
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Philly Fairy Soft Doll - Handmade Linen (39cm)

Philly Ballerina Soft Doll - Handmade Linen (39cm)
