HARPER'S BAZAAR
Our Founder, Vese, was featured in Harper's Bazaar in a beautifully written article about her journey and top tips for launching a business. Read m...
Read moreBeautifully Crafted Inclusive products to inspire self-love in your little ones
Welcome to Philly & Friends
Empowering Children's Books & Toys
Thoughtfully designed to build confidence
Endearing Children's Books & Affirmation Cards
Who Do I See in the Mirror?
Award-winning children's brand
A drop of colour in the sea of children's products
Philly & her wonderful friends and all their incredible adventures.
BEAUTIFULLY DESIGNED, LOVING CREATED
For the love of our little ones. Our products are thoughtfully designed to spread joy, instil self-love and build confidence in our little ones.
EXPLORE PRODUCTS
PRESS
Award-winning collection
Bestsellers
On sale
Who Do I See in the Mirror? by Philly & Friends - Hardback Picture Book
£8.50 GBP
£10.00 GBP
Social Impact
each book sponsors a book into the hands of an underprivileged child
LEARN MORE
A Royal Delight
DUCHESS OF YORK, SARAH FERGUSON
The Duchess of York, Sarah Ferguson, read our book, Who Do I See in the Mirror? on her YouTube channel, Storytime with Fergie & Friends
Designed FOR EVERY CHILD
Our children deserve to see themselves and others reflected in the books they read, the toys they play with and the media they consume. We exist to add that drop of colour in the playroom and on the bookshelf.
Vese Aghoghovbia
Our Founder
Passionate about raising confident kids through the power of positive representation, Vese founded Philly & Friends with the launch of her debut children's book, Who Do I See in the Mirror? in 2019.
Philly & Friends was Inspired by her daughter, whose nickname is Philly and was born out of a desire to see children grow up to see beauty in themselves and others. Her little passion project has grown into a much-loved children's brand, winning many awards, including Best Brand, Consumer & Luxury Rising Star of the Year, IFundWomen ReferHer Programme UK winner.
A Chartered Engineer and ex-management consultant, Vese has combined her strategic and problem-solving skills while unearthing her creativity to bring joy to the hearts of little ones and the Baby & Child industry.
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Our Community's faves
"I think it’s the most beautiful dolly I’ve ever seen. Honestly it’s simply stunning. I have been raving to my friends about it. Congratulations on creating such a high quality product that is so important and the perfect fit for any little girl"
- Chloe
"This book means so much as I watch my little one recognise herself in the pages as we read it together. Thank you so much for creating such a beautiful keepsake!"
- Abi
"Philly & Friends is what I wish I had when I was growing up. I am so glad that my kids can enjoy your wonderful products. I am grateful for the work you are doing."
- Steph
Shop now
Who Do I See in the Mirror? by Philly & Friends - Hardback Picture Book
£8.50 GBP
£10.00 GBP
Philly Fairy Soft Doll - Handmade Linen (39cm)
£29.75 GBP
£35.00 GBP
The Beautiful Box of You™ - 35 Adorable Affirmation Cards for Kids
£14.45 GBP
£16.99 GBP
Philly Ballerina Soft Doll - Handmade Linen (39cm)
£29.75 GBP
£35.00 GBP
Black Fairy & Ballerina Soft Doll Set- Handmade Linen - Philly & Friends
£60.99 GBP
£69.00 GBP
Strong Girl Kids Wall Art - (Various Sizes)
From £7.99 GBP
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