Hi, I'm Philly

Welcome to Philly & Friends

An award-winning Purpose Led Children's Lifestyle & Toy Brandon a mission to add a drop of colour and diversity to the playroom and bookshelf while empowering literacy in underprivileged children.

Social Impact is our heartbeat

1 FOR 1 Initiative

For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.

One product sold = One book shipped to an underprivileged child.


Designed for every child

Our children deserve to see themselves and others reflected in the books they read, the toys they play with and the media they consume.

Vese Aghoghovbia

Our Founder

Passionate about raising confident kids through the power of positive representation, Vese founded Philly & Friends with the launch of her debut children's book, Who Do I See in the Mirror? in 2019.

Philly & Friends was Inspired by her daughter, whose nickname is Philly and was born out of a desire to see children grow up to see beauty in themselves and others. Her little passion project has grown into a much-loved children's brand, winning many awards, including Best Brand, Top 100 Female Entrepreneurs to Watch, Consumer & Luxury Rising Star of the Year, IFundWomen ReferHer Programme UK winner.

A Chartered Engineer and ex-management consultant, Vese has combined her strategic and problem-solving skills while unearthing her creativity to bring joy to the hearts of little ones and the Baby & Child industry.


Want to gift a little one but not sure what to get?

OUR Gift Card

Philly & Friends Gift Card

Philly & Friends

Philly & Friends Gift Card

£25.00 GBP

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My Baba: What's Hot

My Baba: What's Hot

Who Do I See in the Mirror? was featured in My Baba's What's Hot as part of their latest discovery in the parenting world. READ MORE  

Read more