Skip to content
It all started with our debut children's book, Who Do I See in the Mirror? Now, we make beautifully crafted heirloom-quality dolls, puzzles and toys for impact. Toys that inspire our little ones to dream, encourage learning through play and offer positive representation—providing a solution to the growing demand for diversity in play.
For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.
One product sold = One book shipped to an underprivileged child.
Becoming a parent in 2017 opened my eyes to the inequality in play. Seeing the hard stats ignited my fire to seek a different life for my little girl. I believe you have to be the change you want to see, so I launched out to create the much-needed change.
What started as an idea for a simple children's book based on Philly, my daughter's nickname, has grown into a much-loved children's brand with giving-back embedded in our DNA and multiple awards under our belt.
I only wanted to write a 'love letter' to my little girl to tell her how precious she is and give her the gift of representation. So, I wrote Who Do I See in the Mirror? But I didn't realise then that I was writing a love letter to many children worldwide and creating a brand they would eventually fall in love with.
In 2019, I had my little boy and with him came the introduction of Arie, Philly's Bro. I can't wait to watch this brand unfold, and I hope you stick around and become a big part of our story. <3
Love this book, great quality and will be a beautiful addition to the storytime bookshelf!
Gorgeous doll packed extremely well and sent lightening fast - thank you so much!!!
Wow! Really Beautiful. Colourful, catchy and elegant. Very well made, good quality. My 14 month old girl loves this already. Thank you! ❤️
These prints are so so beautiful and the quality is amazing. I'm setting up my baby's playroom and I'm so glad I found this shop. These prints are just what I needed. Now I can't wait for my baby <3
Love how cute and portable these are. Plus they are so educational! Let's normalise learning about amazing black history beyond slavery 😍
I came across this book from when my Goddaughter, got this as a present from her Aunty , I also have a little girl aged 3 , with my Goddaughter being 4. During the Christmas holidays when she was with me , we enjoyed reading this book , they related so well with the character in it , the wordings are so unique and easy for them to read along with . The pictures in the book are so beautiful 🤩 I had to them purchase another copy for my own daughter to keep at home and it’s one of our favourite bedtime stories 😍
A beautiful set of dolls. The quality is impeccable. A really lovely gift for any little girl.
These dolls are so beautiful. I love them. I will getting them as gifts for all the little girls in my life. ❤️
I absolutely love this puzzle, everything about it - it is soo beautiful & I love that it really excites kid's imagination. It's such great quality too, definitely a heirloom piece.
My son was excited to get tucked in immediately he opened it (it was one of his Christmas gifts). He says 'It's like seeing the real solar system & I like how I can be the Astronaut too. Its soo cool that we can see the sun from the solar system'.
Its definitely a win for us, especially as he keeps reaching for it, we highly recommend.
I got the girl doll as well. Both dolls feel great, hair is soft. Great quality fabrics and fibers used. Perfect size for a child to cuddle and carry. Well done!
Shipped right away. Even the hair feels so soft, perfect size to tote around.
This doll is everything. Every little girl will love it.
Purchased the fairy doll as gift for my 5 year old niece who absolutely loves it. The customer service I received was amazing too - would highly recommend.
@phillynfriends
