Philly & Friends Joins Parenthood Ventures' Ecosystem to Reimagine Parenting Support

LONDON, ENGLAND – 8th, May 2024 – Philly & Friends, a play and learning brand on a mission to add a drop of colour to the playroom, classroom and bookshelf, today announced their inclusion within the Parenthood Ventures network. Parenthood Ventures is a startup ecosystem and investor network dedicated to innovating the Parent and ParentTech space, building solutions for evolving needs of parents and children.

Philly & Friends brings its established community and expertise in building strong identities in children through the power of diversity in the playroom to the Parenthood Ventures portfolio. This partnership will accelerate Philly & Friends' mission to offer a broader range of play and learning resources and support for the contemporary parent.

Parenthood Ventures understands the changing landscape of parenting, and their vision perfectly aligns with ours. Together, we can build truly transformative solutions for the next generation of families," said Vese Aghoghovbia-Aladewolu, Founder at Philly & Friends.

The Parent and ParentTech market is experiencing significant growth as Millennials and Gen Z reshape parenthood. Parenthood Ventures identifies and supports the most promising startups addressing these new demands with tech-enabled solutions. Philly & Friends’ community-driven approach aligns with Parenthood Ventures' mission to transform the future of parenting.

About Philly & Friends Philly & Friends is dedicated to raising actively inclusive kids through the power of diversity in the playroom. They create toys and play resources for impact. Toys that allow little ones dream, encourage learning through play and offer positive representation. They are where play, learning and diversity unite... For more information, please visit:

About Parenthood Ventures Parenthood Ventures is a startup ecosystem and investor network for ParentTech. They connect innovative companies serving parents and children with investors and resources to bring the future of parenthood to life....Learn more at



Jetzt einkaufen

„Spielen ist die Arbeit der Kinder“

Maria Montessori