Teach love, Instil Confidence & Inspire Inclusivity

The power of Diversity in the Playroom

"We have found the resources work well hand in hand with topics on diversity. The puzzles and cards were great with opening the conversations of diversity. Very good resources and yes we would buy them to support our children and their learning about the larger world."
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Early Years Manager, Bright Horizons

EXPLORE AWARD-WINNING COLLECTION

Where play, learning and Diversity Unite

Welcome to my world

Hi, I'm Philly, and I am strong, confident and happy. I love to go on adventures exploring the world around me. I'm inquisitive, and I ask lots of questions.

I laugh from within and love wholeheartedly with tight hugs and kisses. I love to make new friends, and I hope you become one of them. I'm here to inspire you to believe you can be anything you want to be.

It all started from a book, Who Do I See in the Mirror? where I go on a journey to discover what makes me truly special. I think you'd love it. It's our bestseller.

SHOP THE BOOK

Teach Empathy, Build Fine Motor Skills with our

Handmade Dolls

Instil Self-love, Develop Confidence with our

Books & Flashcards

Inspire dreams, Enhance Cognitive Skills with Our

Occupations Puzzles

Educate, Inspire & Empower with our

Lift & Fit Puzzles

Beautify & Inspire with our

Personalised WALL ART

Our Story

Why we Started

Becoming a parent in 2017 opened my eyes to the inequality in play. Seeing the hard stats ignited my fire to seek a different life for my little girl. I believe you have to be the change you want to see, so I launched out to create the much-needed change.

What started as an idea for a simple children's book based on Philly, my daughter's nickname has grown into a much-loved children's brand with giving-back embedded in our DNA and multiple awards under our belt. 

I only wanted to write a 'love letter' to my little girl to tell her how precious she is and give her the gift of representation. So, I wrote Who Do I See in the Mirror? But I didn't realise then that I was writing a love letter to many children worldwide and creating a brand they would eventually fall in love with.

In 2019, I had my little boy and with him came the introduction of Arie, Philly's Bro. I can't wait to watch this brand unfold, and I hope you stick around and become a big part of our story. <3

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Raise confident and actively inclusive kids through diverse play

Want to gift a little one but not sure what to get?

OUR Gift Card

Philly & Friends Kids Gift Card

Philly & Friends

Philly & Friends Gift Card

$34.03 USD

Social Impact is our heartbeat

1 FOR 1 Initiative

For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.

One product sold = One book shipped to an underprivileged child.

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Join Us On Instagram

Use hashtag #PhillysPals to be featured on Instagram!

Philly & Friends

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