PRESS

Philly & Friends

Award-winning Purpose Led Children's Lifestyle & Toy Brand

on a mission to add a drop of colour and diversity to the playroom and bookshelf while empowering literacy in underprivileged children

Social Impact is our heartbeat

1 FOR 1 Initiative

For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.

One product sold = One book shipped to an underprivileged child.

MAKE IMPACT, SHOP OUR RANGE

Designed for every child

Our children deserve to see themselves and others reflected in the books they read, the toys they play with and the media they consume.

Vese Aghoghovbia

Our Founder

Passionate about raising confident kids through the power of positive representation, Vese founded Philly & Friends with the launch of her debut children's book, Who Do I See in the Mirror? in 2019.

Philly & Friends was Inspired by her daughter, whose nickname is Philly and was born out of a desire to see children grow up to see beauty in themselves and others. Her little passion project has grown into a much-loved children's brand, winning many awards, including Best Brand, Consumer & Luxury Rising Star of the Year, IFundWomen ReferHer Programme UK winner.

A Chartered Engineer and ex-management consultant, Vese has combined her strategic and problem-solving skills while unearthing her creativity to bring joy to the hearts of little ones and the Baby & Child industry.

OUR STORY

Want to gift a little one but not sure what to get?

OUR Gift Card

Philly & Friends Gift Card

Philly & Friends

Philly & Friends Gift Card

$38.68 CAD

Instagram feed

@phillynfriends

LATEST FEATURES

HARPER'S BAZAAR

HARPER'S BAZAAR

Our Founder, Vese, was featured in Harper's Bazaar in a beautifully written article about her journey and top tips for launching a business. Read m...

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SHEERLUXE

SHEERLUXE

Our Philly Fairy Doll was recommended on the SheerLuxe Show parenting Special. Click the play button to watch  

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Smiley News

Smiley News

Our book, Who Do I See in the Mirror? was featured as one of seven inspiring children’s books promoting equality... Read more

Read more