Hi, I'm Philly

Welcome to Philly & Friends

It all started with our debut children's book, Who Do I See in the Mirror? Now, we make beautifully crafted heirloom-quality dolls, puzzles and toys for impact. Toys that inspire our little ones to dream, encourage learning through play and offer positive representation—providing a solution to the growing demand for diversity in play.

PRESS

Social Impact is our heartbeat

1 FOR 1 Initiative

For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.

One product sold = One book shipped to an underprivileged child.

MAKE IMPACT, SHOP OUR RANGE

Our Story

Why we Started

Becoming a parent in 2017 opened my eyes to the inequality in play. Seeing the hard stats ignited my fire to seek a different life for my little girl. I believe you have to be the change you want to see, so I launched out to create the much-needed change.

What started as an idea for a simple children's book based on Philly, my daughter's nickname, has grown into a much-loved children's brand with giving embedded in its DNA. . 

I only wanted to write a 'love letter' to my little girl to tell her how precious she is and give her the gift of representation. So, I wrote Who Do I See in the Mirror? But I didn't realise then that I was writing a love letter to many children worldwide and creating a brand they would eventually fall in love with.

In 2019, I had my little boy and with him came the introduction of Arie, Philly's Bro. I can't wait to watch this brand unfold, and I hope you stick around and become a big part of our story. <3

OUR STORY

Want to gift a little one but not sure what to get?

OUR Gift Card

Philly & Friends Kids Gift Card

Philly & Friends

Philly & Friends Gift Card

$42.18 CAD

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@phillynfriends