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Raise confident and actively inclusive kids through diverse play
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Our Story
Why we Started
Becoming a parent in 2017 opened my eyes to the inequality in play. Seeing the hard stats ignited my fire to seek a different life for my little girl. I believe you have to be the change you want to see, so I launched out to create the much-needed change.
What started as an idea for a simple children's book based on Philly, my daughter's nickname has grown into a much-loved children's brand with giving-back embedded in our DNA and multiple awards under our belt.
I only wanted to write a 'love letter' to my little girl to tell her how precious she is and give her the gift of representation. So, I wrote Who Do I See in the Mirror? But I didn't realise then that I was writing a love letter to many children worldwide and creating a brand they would eventually fall in love with.
In 2019, I had my little boy and with him came the introduction of Arie, Philly's Bro. I can't wait to watch this brand unfold, and I hope you stick around and become a big part of our story. <3
Social Impact is our heartbeat
1 FOR 1 Initiative
For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.
One product sold = One book shipped to an underprivileged child.
Discover our Beautifully Crafted Play & Learning Toys Designed to Instil self-love & Confidence
Most Loved
"We have found the resources work well hand in hand with topics on diversity. The puzzles and cards were great with opening the conversations of diversity. Very good resources and yes we would buy them to support our children and their learning about the larger world."
-Early Years Manager, Bright Horizons
This book celebrates difference and commonality in a wonderfully accessible and upbeat way, emphasising that it’s what’s on the inside that’s most important of all.
-Eleonore Crompton, Deputy Editor, Junior Magazine
One of the best 15 children's books on diversity
- Hello Magazine
One of the most inspiring children's books promoting equality
- Smiley News
One of the best kid's books that celebrate diversity
- The Independent (Indy List)
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